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A pair of Logic Compact e-cigarettes. Logic Technology Development was founded in 2010 by Eli Alelov [2] and Howard Panes [3] in Pompano Beach, Florida. Panes served as chief operating office of the company. [4] They launched their Logic e-cigarette device on their website in 2011. [5]
In contrast to tobacco products, e-cigarette sales were not age-restricted in 2014, and in 2012 an estimated 1.78 million students in grades 6–12 had tried the devices. [23] A 2015 review stated, "As tobacco consumption is being curbed, there is a growing demand for cessation.
In July 2014, Time referred to the company as "the market leader in online sales of e-cigs". [10] A February 2015 article in The Financial Times claimed the company was the "largest online seller of e-cigarettes in the world". [11] [12] As of that year, V2 products were also available in at least 40,000 U.S. physical stores. [13]
A 2022 survey found that Juul is the third most popular e-cigarette brand among middle-school and high-school students, used by 22% of e-cigarette users. [21] On June 23, 2022, the FDA denied authorization for Juul to continue selling its products in the United States, and issued Marketing Denial Orders banning any further marketing or sale of ...
[74]: p.9 Common marketing messages on brand websites, claiming that e-cigarettes are safe and healthy, have been described as "concerning". [75] It is commonly claimed that e-cigarettes emit merely "harmless water vapor", which is not the case. [73] E-cigarette e-liquids marketed as "nicotine-free" have been found to contain nicotine. [76]
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The markup of e-cigarettes as high as 200–400% may play a role in the prevalence of vape shops. [32] Worldwide, retailers have sold millions of devices. [128] Around a third of all sales of e-cigarette products take place in vape shops. [34] In 2017, vape shops were believed to produce the highest sales for the e-cigarette market. [55]