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The term, mission-driven marketing, has historically been associated with the non-profit sector, [1] and non-governmental organizations, as early as 1998. [2] Mission-driven marketing philosophy and strategy has also been applied in the healthcare [ 3 ] [ 4 ] and education [ 5 ] [ 6 ] sectors, and is increasingly being adopted by businesses as ...
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government sources. NGOs often focus on humanitarian or social issues but can also include clubs and associations offering services to members.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] or simply a nonprofit, [a] is a non-governmental (private) legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to ...
Marketing strategies within non-profit organizations differ from commercial businesses. For example, non-profits will often pursue multiple, non-financial marketing objectives; they market for social change, which Liao et al. (2001) referred to as a ‘societal orientation’; and they garner more public attention, both positive and negative ...
An international non-governmental organization (INGO) is an organization which is independent of government involvement and extends the concept of a non-governmental organization (NGO) to an international scope. INGOs can admit members affiliated to government authorities as long as it does not interfere with their freedom to express themselves ...
7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer
This is the least effective of the four strategies. It is without direction or focus. Miles, Snow et al. (1978) have identified three reasons why organizations become reactors: Top management may not have clearly articulated the organization's strategy. Management does not fully shape the organization's structure and processes to fit a chosen ...
A GONGO can be created for any sound political or social purpose, however, in reality, it would be functioning as a mechanism of the government to further its domestic political interests and realize its economic and foreign policy objectives.