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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Lifestyle is a fashion retail store chain owned by Dubai-based conglomerate Landmark Group. [2] Lifestyle's inventory consists of Indian and western apparels, footwear, handbags, beauty products, and fashion accessories for men, women, and children.
Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
Globus Stores Private Limited is a retail clothing store chain, based in Mumbai, India. [4] It is part of the Rajan Raheja Group. As of June 2021, the chain has more than 35 locations in 22 cities in India. [3]
Blackberrys is an Indian luxury clothing brand owned by Mohan Clothing Co. Pvt Ltd. [2] ... (August 21, 2011) from Business India; External links. Official website
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