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Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economic theories to modern information-based technologies. [1] The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs ...
The commission has decided to put in place a strategy for the period 2014 - 2019 called "The Digital Single Market Strategy" (DSMS). It aims to give citizens and businesses better access to the digital world. [8] This strategy is based on 3 pillars, each with 3 actions, and with the objective of achieving 16 measures. [9]
The person in the post manages related IT departments and functions as a link between digital presence and all advertising and/or marketing activities. The employee consults with internal managers to strategize their marketing needs, incorporating a digital technology structure. [4] Digital strategy manager has become a key post in some museums.
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Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a senior lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a professor at the Stanford University School of Engineering.
The term digital economy came into use during the early 1990s. For example, many academic papers were published by New York University’s Center for Digital Economy Research. The term was the title of Don Tapscott's 1995 book, The Digital Economy: Promise and Peril in the Age of Networked Intelligence.
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