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National director Hallie Flanagan with bulletin boards identifying Federal Theatre Project productions under way throughout the United States. The Federal Theatre Project (FTP; 1935–1939) was a theatre program established during the Great Depression as part of the New Deal to fund live artistic performances and entertainment programs in the United States.
For just 15 cents, patrons could watch the main feature, followed by a B-Movie. By comparison, the average price for a movie ticket nationwide hovered between 23 and 25 cents during the 1930s. [citation needed] The theater was still able to make money from food and beverage concessions.
Though ticket prices ranged from 38 cents in the morning to $1.10 on Sunday nights, the theater earned $24,000 during The Respectful Prostitute's first week, compared to $8,000 weekly before the new policy was implemented. [165] Ninety percent of the audience members had never seen a play before.
The original ticket price for a play was 30 cents, or the equivalent in goods. [5] Referring to the barter concept, an article in Life magazine's July 31, 1939, issue reported, "What sounded like the craziest idea in the history of the U.S. theater is now a booming success."
[17] As popular movie actors transitioned from the silver screen to the television screen, viewers followed their favorite artists to the new medium. In 1951, almost all cities with television stations saw a significant increase in movie theater closures corresponding with a simultaneous increase in television viewership.
National Cinema Day, an annual event in which movie theater tickets are heavily discounted, is evolving in 2025 with expanded programming that won’t confine the festivities to one day. Retitled ...
Moss claimed that the theater would only host shows with "a price scale that is within the reach of every man's pocketbook", but tickets for The New Yorkers cost up to $5.50, which during the Great Depression was unaffordable for many people. [62] The New Yorkers closed in May 1931, [63] after which the theater stood dark for several months. [64]
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