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  2. Press release - Wikipedia

    en.wikipedia.org/wiki/Press_release

    Press releases are typically delivered to news media electronically, ready to use, and sometimes subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué [1] (/ k ə ˈ m juː n ɪ k eɪ /; French:), which is a brief report or statement released by a public agency. A communiqué is ...

  3. The Business Style Handbook - Wikipedia

    en.wikipedia.org/wiki/The_Business_Style_Handbook

    For example, it quotes one respondent who states, “No matter the level of employee, clearly communicating ideas is critical to the success of initiatives.” Why Style Matters Discusses the importance of writing well to establish credibility in business. For example, “Good communication skills are increasingly viewed as a core competency in ...

  4. News style - Wikipedia

    en.wikipedia.org/wiki/News_style

    News style, journalistic style, or news-writing style is the prose style used for news reporting in media, such as newspapers, radio, and television. News writing attempts to answer all the basic questions about any particular event—who, what, when, where, and why (the Five Ws ) and often how—at the opening of the article .

  5. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    In the early 2000s, press-release services began offering social-media press releases. The Cluetrain Manifesto predicted the effect of social media in 1999. [ 26 ] As of 2024, social media has been widely used by businesses for advertising and direct engagement with customers, and is considered a necessary tool for influence.

  6. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  7. News media - Wikipedia

    en.wikipedia.org/wiki/News_media

    "Press" is the collective designation of media vehicles that carry out journalism and other functions of informative communication, in contrast to pure propaganda or entertainment communication. The term press comes from the printing press .

  8. List of press release agencies - Wikipedia

    en.wikipedia.org/wiki/List_of_press_release_agencies

    This is a list of notable press release agencies. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Public relations is the practice of managing the spread of information between an individual or an organization (such as a business ...

  9. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".

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