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Max Mara (Italian [maks 'ma:ra]) is an Italian fashion business that markets upscale ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). As of October 2024 the company has 502 stores in 69 countries. [2] It sponsors the Max Mara Art Prize for Women.
Lima has served as brand ambassador for the clothing brand Desigual based in Barcelona, Spain, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax. She is currently an ambassador for International Watch Company (IWC), Puma, Maybelline, and Chopard.
Guerin has appeared in advertisements for Blugirl, a branch of the brand Blumarine, Sportmax, Black Fleece by Brooks Brothers, and United Colors of Benetton; she also appeared in the Victoria's Secret Pink Collegiate Winter campaign. [2]
That same month, in Milan, she opened for Sportmax [3] and walked for Prada, Jil Sander, Missoni and Pringle of Scotland. In Paris, she closed Anne Valerie Hash and walked for Chanel, Dries Van Noten, Kenzo, Lanvin, Louis Vuitton and Miu Miu. It was her first season and she walked more than 40 shows. [4]
She has been featured in advertising campaigns for Barneys New York, Bergdorf Goodman, DKNY, GAP, John Galliano, Max Mara, Miu Miu, Prada Sportmax, Valentino and White House Black Market. [6] Tollerød was the face of Valentino 's Rock 'n Dreams fragrance, and Gwen Stefani 's World of Harajuku Lovers fragrance. [ 6 ]
In 2011, she returned on the runway again from a long hiatus and has walked a few shows only in Milan and Paris such as Kenzo, Sportmax, Dsquared2, Sonia Rykiel and others. Besides, she has appeared in editorials for Numero China, Oyster, Vixen, Flair, Elle Spain, Viva! Moda, Pop Magazine, Vogue Taiwan, Double Magazine and many more.
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