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In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [6] (later changed to Currys Digital). In ...
How U.K. retailer Currys is working with Accenture, Microsoft and Avanade to deliver better in-store customer experience Andrew Busby January 24, 2025 at 1:00 AM
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name. The change also replaced Team Knowhow and Carphone Warehouse brands within the existing Currys brand. This ...
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