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  2. Gabriel Shaoolian - Wikipedia

    en.wikipedia.org/wiki/Gabriel_Shaoolian

    Gabriel Shaoolian (born April 21, 1972) is a serial entrepreneur known for founding and growing digital agencies and online businesses. He is the founder and CEO of Digital Silk, a global digital agency growing brands online, and OysterLink, a restaurant and hospitality job platform.

  3. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers. [29] Examples: On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over ...

  4. Being Digital - Wikipedia

    en.wikipedia.org/wiki/Being_Digital

    Being Digital is a non-fiction book about digital technologies and their possible future by technology author, Nicholas Negroponte. It was originally published in January 1995 by Alfred A. Knopf . In 1995, Nicholas Negroponte outlines the history of digital technologies in his book, Being Digital .

  5. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  6. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.

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  8. Circana - Wikipedia

    en.wikipedia.org/wiki/Circana

    NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. NPD tracks spending and has dedicated advisers and analysts in more than 20 industries. [3]

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