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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
Preceded by. Masterthinker's Handbook (1985) Followed by. I Am Right, You Are Wrong (1991) Six Thinking Hats was written by Dr. Edward de Bono. "Six Thinking Hats" and the associated idea parallel thinking provide a means for groups to plan thinking processes in a detailed and cohesive way, and in doing so to think together more effectively. [2]
This theory, heavily influenced by William Cross, has become a widely referenced and studied theory on White racial identity development. [4] This model was created "to raise the awareness of White people about their role in creating and maintaining a racist society, and the need for them to act responsibly by dismantling systemic racism ...
The psychology of color “Color is the first thing we assess when viewing an object, making it one of the most powerful and memorable design aspects from a psychological perspective,” Dunford says.
Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [ 163 ] [ 164 ] [ 165 ] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants.
t. e. Neuro-linguistic programming ( NLP) is a pseudoscientific approach to communication, personal development and psychotherapy, that first appeared in Richard Bandler and John Grinder 's 1975 book The Structure of Magic I. NLP asserts that there is a connection between neurological processes, language and acquired behavioral patterns, and ...
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...