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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
Figure–ground (perception) Figure–ground organization is a type of perceptual grouping that is a vital necessity for recognizing objects through vision. In Gestalt psychology it is known as identifying a figure from the back ground. For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background ...
Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...
Black psychology, also known as African-American psychology and African/Black psychology, is a scientific field that focuses on how people of African descent know and experience the world. [1] The field, particularly in the United States, largely emerged as a result of the lack of understanding of the psychology of Black people under ...
0-316-17791-1. Preceded by. Masterthinker's Handbook (1985) Followed by. I Am Right, You Are Wrong (1991) Six Thinking Hats was written by Dr. Edward de Bono. "Six Thinking Hats" and the associated idea parallel thinking provide a means for groups to plan thinking processes in a detailed and cohesive way, and in doing so to think together more ...
The second study dealt with facial expressions (shown in black-and-white photographs) and vocal tone (as heard in a tape recording) and found that the relative contributions of the two communication channels had a ratio of 3:2. Mehrabian combined the results of these two studies to derive the ratio 7:38:55 for the relative importance of words ...
Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...