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Later examples of early rhetoric can be found in the Neo-Assyrian Empire during the time of Sennacherib (704–681 BCE). [57] In ancient Egypt, rhetoric had existed since at least the Middle Kingdom period (c. 2080–1640 BCE). The five canons of eloquence in ancient Egyptian rhetoric were silence, timing, restraint, fluency, and truthfulness. [58]
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1][2] In the distinction between literal and figurative language, figures of speech constitute the latter.
Zeugma and syllepsis. In rhetoric, zeugma (/ ˈzjuːɡmə / ⓘ; from the Ancient Greek ζεῦγμα, zeûgma, lit. "a yoking together" [1]) and syllepsis (/ sɪˈlɛpsɪs /; from the Ancient Greek σύλληψις, sullēpsis, lit. "a taking together" [2]) are figures of speech in which a single phrase or word joins different parts of a ...
In rhetoric, an anaphora (Greek: ἀναφορά, "carrying back") is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring clauses, thereby lending them emphasis. [2] In contrast, an epistrophe (or epiphora) is repeating words at the clauses' ends. The combination of anaphora and epistrophe results ...
Hyperbole (/ h aɪ ˈ p ɜːr b əl i / ⓘ; adj. hyperbolic / ˌ h aɪ p ər ˈ b ɒ l ɪ k / ⓘ) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth'). In poetry and oratory, it emphasizes, evokes strong feelings, and creates strong impressions. As a ...
The use of rhetoric enabled authors to discuss the same topic in several ways, to be little a great subject, and to accord greatness to something small, for example, or to renew the old, and express the new in an old-fashioned manner. [...] Using these formulas, a pupil could render the same subject or theme in a myriad of ways.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.