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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. [3] [4] [5] Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim.
The idea came while Rihanna and Savage X Fenty chief design officer Adam Selman were chatting about the fashion industry at large, gossiping about who’s doing what and to what degree of success ...
In June 2023, she became a board member and chief executive officer of Savage X Fenty, replacing founder Rihanna. [ 3 ] [ 6 ] On August 14, 2024, she was named the new CEO of Victoria's Secret. [ 7 ]
The last Savage x Fenty show was filmed in October 2022 in Los Angeles and hit Prime Video on Nov. 9, 2022.. Six months after welcoming her first baby in May that year, Rihanna channeled Mother ...
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Rihanna’s Savage x Fenty is making its presence known among the investor set. So is the lingerie and innerwear firm’s customer base. “Primarily, it’s been women who are young and very ...