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"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no. The slogan was created and championed by Nancy Reagan during her husband's presidency. [1]
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1] [2] [3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]
Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
A screenshot from the beginning of the advertisement. "Stop it.Get some help." is an internet meme taken from a 1987 anti-drug public service announcement (PSA) presented by American basketballer Michael Jordan in collaboration with the fast food corporation McDonald's.
In February 2005, a research company hired by the office and the National Institute on Drug Abuse reported that the government's ad campaign aimed at dissuading teens from using marijuana, a campaign that cost $1.4 billion between 1998 and 2006, did not work: "greater exposure to the campaign was associated with weaker anti-drug norms and ...
"Winners Don't Use Drugs" is an anti-drug slogan that was included in arcade games imported by the American Amusement Machine Association (AAMA) into North America from 1989 to 2000. The slogan appeared during an arcade game's attract mode. The messages are credited to FBI Director William S. Sessions, whose name appears alongside the slogan. [1]
The program concludes with a version of Michael Jackson's hit song "Beat It", with the lyrics specially rewritten to convey an anti-drug theme. This special also features comments from then-First Lady Nancy Reagan, Honorary Chair of the "Just Say No Foundation", who offers a message of support to children who have chosen to live a drug-free life.
"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana.