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Shane Company or Shane Co. is the largest privately owned jeweler in the United States. [1] The company is a direct diamond, ruby, and sapphire importer that operates 20 retail stores across the US, as well as their website, ShaneCo.com.
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Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services.
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. [1] The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California. [2]
The trend of jewelry-making at home by hobbyists for personal enjoyment or for sale on sites like Etsy has resulted in the common practice of buying wholesale costume jewelry in bulk and using it for parts. There is a rise in demand for artificial or imitation jewelry by 85% due to the increase in gold prices, according to a 2011 report. [14]
Today the gemstone trade no longer makes such a distinction. [25] Many gemstones are used in even the most expensive jewelry, depending on the brand-name of the designer, fashion trends, market supply, treatments, etc. Nevertheless, diamonds, rubies, sapphires, and emeralds still have a reputation that exceeds those of other gemstones. [26]
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