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Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. "America First" – 1920 US presidential campaign theme of Warren G. Harding , tapping into isolationist and anti-immigrant sentiment after World War I. [ 9 ]
Warren G. Harding: Republican "Harding, You're the Man for Us" Al Jolson [2] 1924: Calvin Coolidge: Republican "Keep Cool and Keep Coolidge" Bruce Harper and Ida Cheever Goodwin 1928: Al Smith: Democratic "Sidewalks of New York" Charles B. Lawlor and James W. Blake: 1932: Franklin D. Roosevelt: Democratic "Happy Days Are Here Again" Milton Ager ...
Harding was the first to call for "A Return to Normalcy". "Return to normalcy" was a campaign slogan used by Warren G. Harding during the 1920 United States presidential election. Harding won the election with 60.4% of the popular vote.
It brought thousands of voters to Marion, Ohio, where Harding spoke from his home. GOP campaign manager Will Hays spent some $8.1 million, nearly four times the money Cox's campaign spent. Hays used national advertising in a major way (with advice from adman Albert Lasker). The theme was Harding's own slogan "America First".
Led by Albert Lasker, the Harding campaign executed a broad-based advertising campaign that used modern advertising techniques for the first time in a presidential campaign. [18] Using newsreels, motion pictures, sound recordings, billboard posters, newspapers, magazines, and other media, Lasker emphasized and enhanced Harding's patriotism and ...
Warren Gamaliel Harding (November 2, 1865 – August 2, 1923) was the 29th president of the United States, serving from 1921 until his death in 1923.A member of the Republican Party, he was one of the most popular sitting U.S. presidents while in office.
One of Harding's campaign slogans was "less government in business," and it served him well. Harding embraced the advice of Treasury Secretary Andrew Mellon and called for tax cuts in his first message to Congress on April 12, 1921. The highest taxes, on corporate revenues and "excess" profits, were to be cut.
Clifford Berryman's cartoon depiction of Eugene V. Debs' campaign from prison satirizes Warren G. Harding's front porch campaign in the Election of 1920.. A front porch campaign is a low-key electoral campaign used in American politics in which the candidate remains close to or at home where they issue written statements and give speeches to supporters who come to visit.