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  2. Pre-order - Wikipedia

    en.wikipedia.org/wiki/Pre-order

    Retailers like GameStop and Amazon.com discovered in the early 2000s that the pre-ordering mechanism helped with forecasts, as they could order a reasonable number of copies of new games based on pre-order interest, which, in turn, helped publishers to determine how many physical units to create. Then, pre-orders were usually placed by ...

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