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If the trend can be assumed to be linear, trend analysis can be undertaken within a formal regression analysis, as described in Trend estimation. If the trends have other shapes than linear, trend testing can be done by non-parametric methods, e.g. Mann-Kendall test, which is a version of Kendall rank correlation coefficient.
Decide on the key question to be answered by the analysis. By doing this, it is possible to assess whether scenario planning is preferred over the other methods. If the question is based on small changes or a very small number of elements, other more formalized methods may be more useful. Set the time and scope of the analysis.
For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management ...
Economic Environment: An analysis of trends regarding macroeconomics, such as exchange rates and inflation rate, can prove to influence businesses. [6] Social/cultural environment: An analysis interpreting the trends of society, [6] which includes the study of demographics, education, culture etc.
Data patterns, or trends, occur when the information gathered tends to increase or decrease over time or is influenced by changes in an external factor. Linear trend estimation essentially creates a straight line on a graph of data that models the general direction that the data is heading.
It helps to focus the attention and strengthen the alignment of executive management and the board on the likely impact on the business and the costs of mitigating actions.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Image source: The Motley Fool. UnitedHealth Group (NYSE: UNH) Q4 2024 Earnings Call Jan 16, 2025, 8:45 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants