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  2. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:

  3. Salience (neuroscience) - Wikipedia

    en.wikipedia.org/wiki/Salience_(neuroscience)

    Salience (also called saliency, from Latin saliƍ meaning “leap, spring” [1]) is the property by which some thing stands out.Salient events are an attentional mechanism by which organisms learn and survive; those organisms can focus their limited perceptual and cognitive resources on the pertinent (that is, salient) subset of the sensory data available to them.

  4. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    [27] [28] Several different techniques exist for nudging, including defaults, social-proof heuristics, and increasing the salience of the desired option. A default option is the option that person automatically receives for doing nothing. People are more likely to choose a particular option if it is the default option. [25]

  5. Pre-attentive processing - Wikipedia

    en.wikipedia.org/wiki/Pre-attentive_processing

    This means that a person's goal, rather than the salience of the stimuli, could be causing the delayed ability to find the target. The "contingent-capture" model emphasizes the idea that a person's current intentions and/or goals affect the speed and efficiency of pre-attentive processing. [ 4 ]

  6. Business Tips from SCORE: What unconscious bias has to do ...

    www.aol.com/business-tips-score-unconscious-bias...

    Unconscious bias can be a significant barrier to achieving the diversity needed for a continually successful business or organization. Working from 'a hidden bias' A few of many possible examples ...

  7. Motivational salience - Wikipedia

    en.wikipedia.org/wiki/Motivational_salience

    Incentive salience is the attractive form of motivational salience that causes approach behavior, and is associated with operant reinforcement, desirable outcomes, and pleasurable stimuli. [ 2 ] [ 3 ] Aversive salience (sometimes known as fearful salience [ 4 ] ) is the aversive form of motivational salience that causes avoidance behavior, and ...

  8. Salience network - Wikipedia

    en.wikipedia.org/wiki/Salience_network

    The salience network is theorized to mediate switching between the default mode network and central executive network. [1] [2]The salience network (SN), also known anatomically as the midcingulo-insular network (M-CIN) or ventral attention network, is a large scale network of the human brain that is primarily composed of the anterior insula (AI) and dorsal anterior cingulate cortex (dACC).

  9. Cognitive bias - Wikipedia

    en.wikipedia.org/wiki/Cognitive_bias

    The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.