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'47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. [1] It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
In 1934, New Era began producing caps for the Cleveland Indians, which became their first Major League Baseball (MLB) contract. In 1954, the company's fitted pro cap was modernized, redesigned, and named the 59Fifty, aka the "Brooklyn Style" cap, by Harold Koch, who introduced many design improvements and innovations while head of New Era. [2]
Hat World, Inc. (doing business as Lids Sports Group) is an American retailer specializing in athletic headwear. It primarily operates under the Lids brand with stores in the U.S., Puerto Rico, Canada, Australia, France, Germany, and the United Kingdom plus various websites. The majority of the stores operate in shopping malls and factory ...
A New York Yankees baseball cap. A baseball cap is a type of soft hat with a rounded crown and a stiff bill [1] projecting in front. [2]The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of relevant companies, when used as a commercial marketing technique).
The 5950 is a model of baseball hat made by the New Era Cap Company along with the 39 thirty, the 9 fifty, the 9 seventy, the 9 forty, the 9 twenty, the 59fifty not to be confused with the 39thirty has a flat bill and a fitted structure but the 39thirty us a flex fit and has a curved bill but both were made by New Era Cap, a headwear company based in Buffalo, New York. [1]
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