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Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
The company was founded in 1947 in Katy and is known for its blue and white coolers. [citation needed] Igloo's product line includes a wide range of coolers and ice chests for various uses, from small personal coolers to large commercial coolers, as well as beverage dispensers, marine coolers, and accessories.
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
Apparently, beer is a bear market.After dominating the U.S. beverage market, beer sales have fallen flat -- all as consumers opt for alternatives. For example, craft beer sales were up 7% in 2018 ...
Right now, you can get the black and white styles on sale for $60, but if you don't mind having a brighter shade of teal or pink, those options are cheaper at just $43. 5-Tier Foldable Storage ...
Overall wine-cooler sales dropped 98 percent in 1987 from 1976. California Cooler volume had dropped to 5 million cases, less than one-third of what Seagram's and Gallo each were moving. [citation needed] [3] On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand. [citation ...
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