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There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots. [citation needed]
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
Radio Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.
One of the examples are TVP's ones: First one was used since 1989 until 1990 and it consisted an ad agency's logo (eye in a form of letter S) in a black background with indigo 3D stars. Second one was used until 1992, which consisted newer ad agency logo (Loop in a form of during this time acronym (TP) with a ball) and a word "REKLAMA" in lower ...
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
A second trend was the Federal ban on tobacco advertising on radio and television. There was no ban on advertising in the print media, so the industry responded by large scale advertising in Black newspapers and magazines. They erected billboards in inner city neighborhoods. The third trend was the civil rights movement of the 1960s.
Must the ad reach people in a wide area? Then mass media, like newspapers and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed.