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  2. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    930 million [10] 700 million registered users [10] 10 Snapchat: Snap Inc. United States: 2011 800 million [11] 414 million daily active users [11] 11 Douyin: ByteDance China: 2016 755 million [3] 12 Kuaishou: Kuaishou China: 2011 700 million [3] 13 Weibo: Weibo Corporation China: 2009 586 million [12] 241 million daily active users [13] 14 QQ ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. A sensitive topic about social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often, very personal data. [97]

  4. Marketing buzz - Wikipedia

    en.wikipedia.org/wiki/Marketing_buzz

    Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram ...

  5. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social Marketing: Influencing Behaviors for Good. SAGE Publications. ISBN 978-1412981491. Lefebvre, R. Craig (2013). Social Marketing: A Six Volume Set. ISBN 978-1446253113. Lefebvre, R. Craig (2013). Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment. John Wiley & Sons. ISBN 978-0-470 ...

  6. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  7. Social marketing intelligence - Wikipedia

    en.wikipedia.org/wiki/Social_marketing_intelligence

    Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved ...

  8. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  9. Social media intelligence - Wikipedia

    en.wikipedia.org/wiki/Social_media_intelligence

    Research shows that various social media platforms on the Internet such as Twitter, Tumblr (micro-blogging websites), Facebook (a popular social networking website), YouTube (largest video sharing and hosting website), Blogs and discussion forums are being misused by extremist groups for spreading their beliefs and ideologies, promoting ...