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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The depth of the audience analysis also depends on the size of the intended audience. Because people constantly change in terms of technological exposure, the audience to be analyzed constantly changes. As a result, the technical communicator must consider the possibility that their audience changes over time.
Once the audience has been divided into segments based on selected criteria, campaigns are then designed and communication channels are selected to reach their intended audience effectively. Grunig's model of segmentation Grunig proposed a theory-based model of segmentation which comprises a series of inner and outer nests. [9]
Market segmentation is the process of dividing a total available market, using one of a number of key bases for segmenting such as demographic, geographic, psychographic, behavioural or needs-based segments. For example, a demographic segmentation of the adult male population might yield the segments, Men 18-24; Men 25-39, Men 40-59 and Men 60+.
Examples of this is Vodafone advertising on TV, bus stops and university campuses as students may be the intended consumer for the new plan. Decoding is the processes that the viewer interprets the message that the source sent. [24] Obviously it is up to the source to ensure that the message encoded well enough so that it is received as intended.
Technical communication professionals use various techniques to understand the audience and, when possible, test content on the target audience. For example, if bank workers don't properly post deposits, a technical communicator would review existing instructional material (or lack thereof), interview bank workers to identify conceptual errors ...
Audience-measurement companies, which help us measure the overall usage of our Services and compare that usage to other online services. Social networking services (like Facebook, Twitter, LinkedIn, and Google) that enable you to login to certain of our Services and to share things you find on our Services with your social network.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [ 1 ] most audience theory is concerned with people’s relationship to various forms of media.