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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
It cost $50 per user account per year. According to Google, early adopters of Google Apps Premier Edition included Procter & Gamble , San Francisco Bay Pediatrics, and Salesforce . Additionally, all editions of Google Apps were then able to use Documents and Spreadsheets , users could access Gmail on BlackBerry mobile devices, and ...
Google's logo. Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. [1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified.
Google Account users may create a publicly accessible Google profile, to configure their presentation on Google products to other Google users. A Google profile can be linked to a user's profiles on various social-networking and image-hosting sites, as well as user blogs.
Gmail is the email service provided by Google.As of 2019, it had 1.5 billion active users worldwide, making it the largest email service in the world. [1] It also provides a webmail interface, accessible through a web browser, and is also accessible through the official mobile application.
In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. [152] [153] In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market. [154]
The WhatsApp acquisition closed at a steep $16 billion; more than $40 per user of the platform. Meta also purchased the defunct company ConnectU in a court settlement and acquired intellectual property formerly held by rival Friendster.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...