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Kim Kardashian in Shapewear-dress Wolford shop front displaying shapewear collection. A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a ...
New business ideas can come from almost anywhere. Sara Blakely’s bright idea was behind her the whole time—literally. In 1998, the founder and former CEO of the women’s shapewear brand was ...
The Triumph brand is the focus of the company. Products are divided into several categories for different target groups, with Triumph International typically presenting several collections each year. [30] As of 2010, the importance of shapewear for the company increased, [31] and Triumph's sale of these products attracted special attention. [32]
Spanx, LLC is a United States shapewear company, founded by Sara Blakely in Atlanta, Georgia in 2000. [3] The company offers innerwear and outerwear, including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, and hosiery. [4] As of 2021, the company was valued at $1.2 billion and its products are sold in over 50 countries. [5]
Target. T-shirt bras are specifically designed to disappear under T-shirts and other everyday wardrobe staples, and this one does exactly that with the added bonus of costing just $20.
Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
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Universal Thread, denim-based women's clothing [3] Wild Fable, women's clothing brand targeting gen-Z [4] Prologue, a line of sophisticated female clothing [5] Auden, an intimates and lingerie exclusive brand [6] Stars Above, an in-house brand for sleepwear [6] Colsie, an intimates and loungewear brand [6]
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