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Dashboards serve as a visual representation for a company to monitor progress and trends, not only among themselves but against other companies as well. Dashboards and visualizations contain data that is updated in real time. For example, if the underlying data in an Excel spreadsheet were to change, so would the visualization.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. [ 2 ] [ 3 ] It was founded in 2003 in Mountain View, California , and is currently headquartered in Seattle, Washington . [ 4 ]
For example, a service-based business could use these calculations: Recency = 10 – the number of months that have passed since the customer last purchased [ 2 ] Frequency = the maximum of "the number of purchases by the customer in the last 12 months (with a limit of 10)" and 1
Tableau, another term for a table of data, particularly: Cryptographic tableau, or tabula recta, used in manual cipher systems; Division tableau, a table used to do long division; Method of analytic tableaux (also semantic tableau or truth tree), a technique of automated theorem proving in logic
These viewpoints are sometimes called dimensions (such as looking at the same sales by salesperson, or by date, or by customer, or by product, or by region, etc.). Databases configured for OLAP use a multidimensional data model, allowing for complex analytical and ad hoc queries with a rapid execution time. [ 7 ]
Essbase was originally developed to address the scalability issues associated with spreadsheets such as Lotus 1-2-3 and Microsoft Excel.Indeed, the patent covering (now expired) Essbase uses spreadsheets as a motivating example to illustrate the need for such a system.
For example, some customers prefer high-tech products, while others prefer the basic model of a product and will be dissatisfied if a product has too many extra features. [1] Examples: In a callcenter, using a lot of jargon, using excessive pleasantries, or using excessive scripts while talking to customers might be off-putting for them.