enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    In May 2015, it was reported that the U.S. Department of Justice and Federal Trade Commission were beginning to investigate Apple for engaging in a cartel with major record labels that discourage them from offering free, ad-supported streaming of their music online, in order to push users towards a re-launch of the subscription-based Beats ...

  3. Demographic targeting - Wikipedia

    en.wikipedia.org/wiki/Demographic_targeting

    Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Some servers even record the page that referred you to them, the websites you visit after them, which ads you see, and which ads you click on. [43] Online advertising uses cookies, a tool used specifically to identify users, as a means of delivering targeted advertising by monitoring the actions of a user on the website.

  5. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Different methods would be applied to gather the necessary data appropriately. Post-testing is conducted after the advertising, either a single ad or an entire multimedia campaign has been run in-market. The focus is on what the advertising has done for the brand, for example increasing brand awareness, trial, frequency of purchasing.

  6. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. For example, "three views/visitor/24-hours" ("three views per visitor per 24-hours") means after viewing this ad three times, any visitor will not see it again for 24 hours.

  7. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The ad network acted as a broker, buying unsold ad space from multiple publishers and packaged them into audiences to be sold to advertisers. This second wave of advertiser-publisher relationships rapidly gained popularity as it was convenient and useful for buyers who often found themselves paying a lower price yet receiving enhanced targeting ...

  8. Advertising industry - Wikipedia

    en.wikipedia.org/wiki/Advertising_industry

    The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.

  9. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple Inc. has had many notable advertisements since the 1980s. The " 1984 " Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984 . The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi , while also introducing "Think Different" as a new ...