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Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
In 2013, Truman offered the shoes for sale through Grey Flannel Auctions, and the bidding began at US$5,000 before realizing a sale price of US$104,765. [1] The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
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A local shoe manufacturer gave him an endorsement coming out with a line of shoes with "Black Superman" emblazoned on it. Bates was so flattered big time with this endorsement that he was spreading the word back home in Mississippi about his success in the Philippines, even having a pair of rubber shoes named after him. [9]
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