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An example of direct diffusion is between the United States and Canada, where the people living on the border of these two countries engage in hockey, which started in Canada, and baseball, which is popular in American culture. Forced diffusion occurs when one culture subjugates (conquers or enslaves) another culture and forces its own customs ...
Migrationism explains cultural change in terms of human migration, while diffusionism relies on explanations based on trans-cultural diffusion of ideas rather than populations (pots, not people [1]). Western archaeology the first half of the 20th century relied on the assumption of migration and invasion as driving cultural change.
According to proponents of hyperdiffusion, examples of hyperdiffusion can be found in religious practices, cultural technologies, megalithic monuments, and lost ancient civilizations. The idea of hyperdiffusionism differs from trans-cultural diffusion in several ways.
A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 6 ] and 24,000 locations operating worldwide respectively ...
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
Cultural inventions include sets of behaviour adopted by groups of people. They are perpetuated by being passed on to others within the group or outside it. They are also passed on to future groups and generations. [2] Sources of cultural invention can either come from outside a specific group or from within that group.
The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Less obvious mechanisms include learning one's culture from the media, the information environment and various social technologies, which can lead to cultural transmission and adaptation across societies. A good example of this is the diffusion of hip-hop culture into states and communities beyond its American origins.