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The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids ...
To settle the allegation, Kellogg said it would expand upon a settlement it reached last year when the Federal Trade Commission blasted the company for claiming that Frosted Mini-Wheats helped ...
The list is based on the number of complaints about scam calls from each number and in each area code. The five most popular area codes for scammers in 2024 were 720 in north-central Colorado, 272 ...
Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.
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Kellogg has reached a proposed $4 million settlement in a class action lawsuit regarding its advertising of its Frosted Mini-Wheats brand of cereals. The lawsuit alleged that the Kellogg's ...
It positioned Frosted Mini-Wheats as a product with broad-based appeal. The campaign was aimed at adults whose maturity made them concerned about nutrition but whose taste buds still craved flavor. Considered by critics to be a clever and appealing approach, the strategy was quite successful, and led to Frosted Mini-Wheats becoming one of the ...
Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.