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Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey.The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues.
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The catalogue itself is published in a similar fashion as any magazine publication and distributed through a variety of means, usually via a postal service and the internet. Sometimes supermarket products do mail order promotions, whereby people can send in the UPC plus shipping and handling to get a product made especially for the company.
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Aldens was founded by Benjamin J. Rosenthal [1] in 1889 in Chicago under the name Chicago Mail Order and Millinery Company and was incorporated on December 15, 1902. [2] The company primarily sold fashion apparel and accessories for women and men via its catalog.
The company continued to grow. According to the Pittsburgh Press, in 1989, Blair had capabilities to process 100,000 orders per day, and was shipping as many as 75,000 packages a day. It had sales in 1988 of US$414 million, US$506.8 million in 1998, and US$420 million in 2007. Blair had 15 million Americans on its mailing list. [8]
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