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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
Grand Prix motorcycle racing sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in the motorcycle CC classes, many teams wanted to be able to display the logos of their sponsors as clearly as possible.
Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. [1] These awards can be monetary, or can include credits for free or discounted equipment. [2] Contingency decals on a NASCAR car
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Skate shop sponsorship is sponsorship by a local professional skateboarding industry retail company. [4] Obligations under the terms of a shop sponsorship vary but are usually light and the rider usually represents the sponsor by wearing branded apparel and by submitting media (videos and photographs) for use in advertising campaigns.