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The first shop, located in Hingham, Massachusetts, was opened in 1947 by Rudolf and Nancy Talbot. In 1948, the Talbots launched a direct mail business by distributing 3,000 fliers to names obtained from The New Yorker magazine. In 1973, they sold the company, consisting of a growing catalog enterprise and five stores, to General Mills.
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J.Jill was founded in the Berkshires, specifically in Great Barrington, Massachusetts, as a specialty store, by Karl Lipsky (1914—2009), [2] in 1955, which he named for his wife, Jenifer, and daughter, Jill. [3] Prior to J.Jill, Lipsky had previously founded Jenifer House, a catalog fashion retailer. [2]
In 1987, two executives left the company to start their own catalog, Tweeds. [9] The 1980s marked a booming sales period for catalog retail giants Lands' End, Talbots, and L. L. Bean. Popular Merchandise initiated its own catalog operation, focusing on leisurewear for upper-middle-class customers, aiming for a Ralph Lauren look at a much lower ...
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