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2. Reach (advertising) - Wikipedia

   en.wikipedia.org/wiki/Reach_(advertising)

   Reach is an important measure for the BBC, which is funded by a mandatory licence fee. It seeks to maximise its reach to ensure all licence fee payers are receiving value. In addition to reach, frequency of exposure is another important statistics used in advertising management. When reach is multiplied by average frequency, a composite measure ...

3. Social media reach - Wikipedia

   en.wikipedia.org/wiki/Social_media_reach

   Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter. Social media platforms including Facebook , Twitter , YouTube , Instagram , Spotify and many more have their own individual ways of tracking, analyzing and ...

4. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...

5. Out-of-home advertising - Wikipedia

   en.wikipedia.org/wiki/Out-of-home_advertising

   Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...

6. Gross rating point - Wikipedia

   en.wikipedia.org/wiki/Gross_rating_point

   Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...

7. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

8. Advertising media selection - Wikipedia

   en.wikipedia.org/wiki/Advertising_media_selection

   Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

9. HuffPost - Breaking News, U.S. and World News | HuffPost

   www.huffingtonpost.com/2013/03/25/france-debate...

   Read the latest headlines, news stories, and opinion from Politics, Entertainment, Life, Perspectives, and more.