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This song's greatest exposure was in Chevrolet truck television advertisements from 1991 until 2004, [9] for their massively successful "Like a Rock" campaign. [5] Chevrolet originally wanted to use Bruce Springsteen's "Born in the U.S.A." for the ad campaign but when Springsteen declined "Like a Rock" was chosen.
The song combines country and hip-hop elements, [1] opening with acoustic guitar strums and audio samples of people talking in a bar. Dustin Lynch recounts a romantic encounter in the opening verse and sings in the melody of "Drift Away" during the chorus, [2] in which he describes his ideal environment to spend time with a "country girl": a six-pack, some Brooks & Dunn and a Chevrolet.
He starred in a TV commercial for the Chevy Silverado that aired during the Summer Olympics in 2021. In the ad, also directed by Jenkins, [62] he plays the owner of a cat (Walter the Cat) who does things people would expect of a dog. [63] Another ad reprising the two aired at the end of January and during the 2022 Winter Olympics. [64] [65]
Although Mellencamp had always been outspoken and adamant about not selling any of his songs to corporations for commercial use, he changed his stance and let Chevrolet use "Our Country" in Chevy Silverado TV commercials that began airing in late September 2006.
A scene from Chevy's new holiday commercial. (Chevrolet via YouTube) (Chevrolet via YouTube) Get your tissues out: Chevy’s new Christmas commercial is here, and it might make you weep.
[3] Matt Bjorke of Roughstock gave the song four stars out of five, saying that "with low booming bass lines and a percussive arena-rock melody backing up Dierks Bentley's lyrics, 'I Hold On' is the kind of song that showcases Dierks Bentley in a new way." Bjorke called it "a strong lyrical song, a song which showcases the artistry of Dierks ...
Nike made its return to the Super Bowl commercial break after almost 30 years with a commercial celebrating and highlighting the most successful female athletes. The 60-second features star ...
A Kroger commercial is unexpectedly bringing viewers to tears this holiday season. At the beginning of the ad—fittingly set to Ed Sheeran's sentimental song, "Photograph"—an animated couple ...