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These are Grice's four maxims of conversation or Gricean maxims: quantity, quality, relation, and manner. They describe the rules followed by people in conversation. [ 2 ] Applying the Gricean maxims is a way to explain the link between utterances and what is understood from them.
Herbert Paul Grice (13 March 1913 – 28 August 1988), [1] usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle (with its namesake Gricean maxims), which became foundational concepts in the linguistic field of pragmatics.
Various modifications to Grice's maxims have been proposed by other linguists, the so-called neo-Griceans. [6] Laurence Horn's approach keeps the maxims of quality and replaces the other maxims with just two principles: The Q-principle: Make your contribution sufficient; say as much as you can (given the quality maxims and the R-principle).
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The tact maxim states: "Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other." The first part of this maxim fits in with Brown and Levinson 's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of ...
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