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  2. Semi-structured interview - Wikipedia

    en.wikipedia.org/wiki/Semi-structured_interview

    Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.

  3. Sentence completion tests - Wikipedia

    en.wikipedia.org/wiki/Sentence_completion_tests

    Sentence completion tests are a class of semi-structured projective techniques.Sentence completion tests typically provide respondents with beginnings of sentences, referred to as "stems", and respondents then complete the sentences in ways that are meaningful to them.

  4. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    A common method is to "research backwards" in building a questionnaire by first determining the information sought (i.e., Brand A is more/less preferred by x% of the sample vs. Brand B, and y% vs. Brand C), then being certain to ask all the needed questions to obtain the metrics for the report. Unneeded questions should be avoided, as they are ...

  5. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A basic questionnaire in Thai. A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions.

  6. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative research usually uses unstructured or semi-structured techniques to collect data, e.g. in-depth interviews or group discussions, while quantitative research only uses structured techniques such as online questionnaires, on-street or telephone interviews.

  7. Interview (research) - Wikipedia

    en.wikipedia.org/wiki/Interview_(research)

    [16] Interviews may be structured, semi-structured, or unstructured. [16] Semi-structured interviews, in which a researcher has questions to guide the interview while engaging and responding to the participant beyond the interview script, are recommended for work with children. [16]

  8. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes.

  9. Structured interview - Wikipedia

    en.wikipedia.org/wiki/Structured_interview

    A structured interview also standardises the order in which questions are asked of survey respondents, so the questions are always answered within the same context. This is important for minimising the impact of context effects, where the answers given to a survey question can depend on the nature of preceding questions. Though context effects ...