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  2. Contingent valuation - Wikipedia

    en.wikipedia.org/wiki/Contingent_valuation

    Contingent valuation is a survey ... Income effects be carefully explained to ensure respondents understood that they were to express their willingness to pay to ...

  3. Willingness to accept - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_accept

    Contingent valuation is a common method in identifying how consumers value various things like healthcare, safety and the environment. The WTA and WTP are very common methods for contingent valuation, where subjects are asked exactly how much money they would be willing to accept in order to receive one less unit of the goods or conversely how ...

  4. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.

  5. Shadow price - Wikipedia

    en.wikipedia.org/wiki/Shadow_price

    Contingent valuation is a stated preferences technique. [13] Contingent valuation estimates the value a person places on a good by asking him or her directly. [14] It is essentially surveys for individuals on how much they would be willing to pay for some intangible benefits or to avoid some intangible harms.

  6. Embedding effect - Wikipedia

    en.wikipedia.org/wiki/Embedding_effect

    The embedding effect is an issue in environmental economics and other branches of economics where researchers wish to identify the value of a specific public good using a contingent valuation or willingness-to-pay (WTP) approach. The problem arises because public goods belong to society as a whole, and are generally not traded in the market.

  7. Becker–DeGroot–Marschak method - Wikipedia

    en.wikipedia.org/wiki/Becker–DeGroot–Marschak...

    The Becker–DeGroot–Marschak method (BDM), named after Gordon M. Becker, Morris H. DeGroot and Jacob Marschak for the 1964 Behavioral Science paper, "Measuring Utility by a Single-Response Sequential Method" is an incentive-compatible procedure used in experimental economics to measure willingness to pay (WTP).

  8. Environmental economics - Wikipedia

    en.wikipedia.org/wiki/Environmental_economics

    Non-use values are usually estimated using stated preference methods such as contingent valuation or choice modelling. Contingent valuation typically takes the form of surveys in which people are asked how much they would pay to observe and recreate in the environment (willingness to pay) or their willingness to accept (WTA) compensation for ...

  9. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    The value that a consumer gives to a good or service, can then be defined as their willingness to pay for it (in monetary terms) or the amount of time and resources they would be willing to give up for it. [2] For example, a painting may be priced at a higher cost than the price of a canvas and paints. If set using the value-based approach, its ...