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The Birds continued to serve egg-based custard to dinner guests, until one evening when the egg-free custard was served instead, either by accident or design. The dessert was so well received by the other diners that Alfred Bird put the recipe into wider production.
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
Alfred Bird's gravestone at Key Hill Cemetery, Birmingham. Alfred Bird died on 15 December 1878 in Kings Norton, Birmingham and is buried at Key Hill Cemetery in Birmingham. . Famously his obituary in the journal of the Chemical Society (of which he was a fellow) discussed at length his skills and research but did not mention his other activity – the by then famous Bird's Custard and Bird's Jel
Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) [1] was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name.
This is a list of British desserts, i.e. desserts characteristic of British cuisine, the culinary tradition of the United Kingdom.The British kitchen has a long tradition of noted sweet-making, particularly with puddings, custards, and creams; custard sauce is called crème anglaise (English cream) in French cuisine
The term "mete" referred to the pie, not the meat: a 15th-century cookbook gives a bake mete recipe for a pear custard pie. [6] Describing the franklin in the 14th-century classic The Canterbury Tales, Chaucer said: "Withoute bake mete was nevere his hous, Of fissh and flessh, and that so plentvous". [7]
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The factory was built by General Foods (GF) in 1964–66 across 42 acres at a cost of £6 million, and employed 1,300 people. [5] It was partly due to the London overspill. [citation needed] In 1966, GF moved production of Bird's Custard from the former Alfred Bird & Sons factory site in Gibb Street, Birmingham (now the Custard Factory) to the new factory.