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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The Centre for Research on Multinational Corporations (SOMO–Dutch: Stichting Onderzoek Multinationale Ondernemingen), is an independent, non-profit research and network organisation working on social, ecological and economic issues related to sustainable development. Since 1973, the organisation investigates multinational corporations and the ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control. NGOs often focus on humanitarian or social issues but can also include clubs and associations offering services to members. Some NGOs, like the World Economic Forum, may also act as lobby groups for corporations.
NGOs are independent of governments and can be seen as two types: advocacy NGOs, which aim to influence governments with a specific goal, and operational NGOs, which provide services. [4] Examples of NGO mandates are environmental preservation, human rights promotions or the advancement of women.
Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research.
The Pew Charitable Trusts is an independent non-profit, non-governmental organization (NGO), founded in 1948. [1] [2] [3]Pew's stated mission is to serve the public interest by "improving public policy, informing the public, and invigorating civic life". [4]
Think tanks are prolific in the Korean landscape. Many policy research organisations in Korea focus on economoy and most research is done in public think tanks. There is a strong emphasis on the knowledge-based economy and, according to one respondent, think tank research is generally considered high quality. [48]