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  2. Inside Apple - Wikipedia

    en.wikipedia.org/wiki/Inside_Apple

    The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996, [2] after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.

  3. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.

  4. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...

  5. 1 Hidden Secret to Apple's Success - AOL

    www.aol.com/.../one-hidden-secret-to-apples-success

    Working off the results of a recent consumer-satisfaction report, Lyons discusses how Apple is executing on. When it comes to Apple, all anyone wants to talk about is the iPhone 5. But Foolish ...

  6. The Real Secret Behind Apple's Success - AOL

    www.aol.com/news/2012-02-26-the-real-secret...

    The guest on this week's nationally syndicated Motley Fool Money radio show is Ron Adner, an award-winning professor and author of the new book The Wide Lens: A New Strategy for Innovation. How is ...

  7. The Secret of Apple's Success - AOL

    www.aol.com/news/2012-06-20-the-secret-of-apples...

    Research In Motion, for example, is losing market share because it just can't offer anything close to what Apple can. In a network, lock-in is a critical stage, and that seems to be Apple's big ...

  8. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience has emerged as a vital strategy for all retail businesses that are facing competition. [12] According to Holbrook & Hirschman studies [13] (1982) customer experience can be defined as a whole event that a customer comes into contact with when interacting with a certain business. This experience often affects the emotions of ...

  9. Apple's $10 Billion Success in 2013 - AOL

    www.aol.com/news/2014-01-07-apples-10-billion...

    Apple just announced today that sales from its App Store hit $10 billion in 2013, with $1 billion of that coming in December alone. That's a massive amount of sales for the company's vast ...