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The business terms push and pull originated in logistics and supply chain management, [2] but are also widely used in marketing [3] [4] and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.
The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]
Push and pull factors in migration according to Everett S. Lee (1917-2007) are categories that demographers use to analyze human migration from former areas to new host locations. Lee's model divides factors causing migrations into two groups of factors: push and pull.
Although the push-pull factors are opposed, both are sides of the same coin, being equally important. Although specific to forced migration, any other harmful factor can be considered a "push factor" or determinant/trigger factor, such examples being: poor quality of life, lack of jobs, excessive pollution, hunger, drought or natural disasters.
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In contrast, in a pull strategy, the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product or brand, thereby pulling it through the distribution channel. [8] The choice of a push or pull strategy has important implications for advertising and promotion.
Economists will often compare cost-push inflation with demand-pull inflation. These are the two most noteworthy types of inflation, but they’re quite different on a fundamental level.
Push factors (or determinant factors) refer primarily to the motive for leaving one's country of origin (either voluntarily or involuntarily), whereas pull factors (or attraction factors) refer to one's motivations behind or the encouragement towards immigrating to a particular country.