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On January 29, 2004, about 420,000 BowFlex machines were recalled due to mechanical problems. In November 2004, there was a recall of nearly 800,000 (680,000 Power Pro units and 102,000 Ultimate units) BowFlex machines after reports that several models had broken unexpectedly.
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
Arthur Allen Jones (November 22, 1926 – August 28, 2007) was the founder of Nautilus, Inc. and MedX, Inc. and the inventor of the Nautilus exercise machines, including the Nautilus pullover, which was first sold in 1970. [1]
Washington-based BowFlex makes several products, including treadmills, ellipticals and its well-known home-gym contraption that lets people do more than 70 weight-based exercises. In November ...
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The Bowflex SelectTech 840 Kettlebell is the perfect at-home device because it’s a self-contained unit — no need to store a bunch of different weights to get a well-rounded workout.
The company then used model Scott Madsen in an infomercial to promote their product. [1] By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods. And why?
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