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A national brand is the brand of a product that is distributed nationally under a brand name owned by a producer or distributor as opposed to local brands distributed only in some areas of a country and to private labels that carry a brand owned by the retailer rather than the producer.
Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent (NBE), of Walmart's grocery branding strategy. [ 4 ] Products offered through the Great Value brand are often claimed by Walmart to be as good as national brand offerings, but are typically sold at a lower price ...
Associated supermarket brands Raley's Supermarkets: California, Nevada, Arizona, New Mexico, Oregon, Washington and Alaska 1935 West Sacramento, California: Bel Air Markets, Nob Hill Foods, Bashas', AJ's Fine Foods: Save Mart: California and Nevada 1952 Modesto, California: Lucky, Lucky California, FoodMaxx, Maxx Value Foods: Smart & Final
Equaline - OTC Pharmacy and Personal Care National Brand Equivalent (originally an Albertsons brand) Farm Fresh - Store generic brand; Farm Stand - Produce; Flavorite - introduced by store 178 in year 1997, the focus of this label is low cost soda. Happy Tails (now Whole Care Pet) - Line of pet foods. (originally an Albertsons brand) Heritage ...
SuperValu announced in May 2011, that its national brand equivalent products (including Shaw's) would be renamed "Essential Everyday" in line with its plans to phase out own-brand products carrying the names of its banners nationwide. [23] Some of these private label products are now produced by Richelieu Foods. [24]
For most of November, Store Brand Scorecard is grading tried and true Thanksgiving staples to see if the store brand equivalents, oftentimes cheaper than the national brand, deserve a spot on the ...
The price isn't similar, though: A 12-count box of Aldi's brand was $1.65, and the name brand was $2.99 at Kroger. That works out to just under 14 cents a pastry at Aldi, and 25 cents each for the ...
National bicycles were imported into the United States under the Panasonic label. The brand was known for producing high quality cycles at a relatively low price, as the result of a very high degree of factory automation and a resultingly low labor force with attendant savings in salaries and benefits.