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Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high-quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...
The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
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Good home page design is usually a high priority for a website; [4] for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. [ 5 ] [ 6 ] According to Homepage Usability , the home page is the "most important page on any website" and receives the most views of any page. [ 7 ]
Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach [clarification needed], device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.
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