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Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created through actions, deeds, understanding, or expertise by the speaker. Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal.
It is also related to the mood or the tone of a speech and the skill that the speaker possesses in harnessing the emotional side of the audience. Aristotle connected this skill with virtues like courage, wisdom, and generosity as ways that the speaker or any other person can use to appeal to his/her or their audience's emotions. [7]
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]
Source criticism (or information evaluation) is the process of evaluating an information source, i.e.: a document, a person, a speech, a fingerprint, a photo, an observation, or anything used in order to obtain knowledge.
Developed by Petty and Cacioppo during the late 1980s, the model describes two ways in which persuasive communications can cause attitude change: centrally and peripherally. The central route to persuasion occurs when people have the ability and motivation to listen to a message, think about its arguments and internalize the information.
She presented this speech to the press in Peshawar, [59] bringing more awareness to the situation in Pakistan. [59] She is known for her "inspiring and passionate speech" about educational rights given at the United Nations. [58] She is the youngest person ever to receive the Nobel Peace Prize, at the age of 17, which was awarded to her in 2014 ...
Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
Street credibility or "street cred" (also referred to as "the word on the street") is the degree to which someone's word can be believed by a typical person, the "person on the street". [37] Corporations have gone through their own ways of getting street credibility; however, it goes by a different name: branding. This is a process in which ...