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Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Rev. Fr. Ranhilio Callangan Aquino, who defines Bagong Pilipinas as the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign: [4] [5] Isip (Thoughts) – The Filipino can prosper in the Philippines. Salita (Words) – Be truthful, not perennially negative.
Philippine tourism campaigns (4 P) Pages in category "Advertising in the Philippines" The following 6 pages are in this category, out of 6 total.
One day after the elections, the MMDA and several LGUs conducted widespread enforcement, removing campaign posters and electoral paraphernalia. Posters near schools and government buildings were prioritized for clearance ahead of incoming classes. A week after the election, the MMDA had removed more than 470 tons of campaign material. [148]
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The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]