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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The first recorded SEO contest was Schnitzelmitkartoffelsalat by German webmasters, started on November 15, 2002, in the German-language usenet group. In the English-language world, the nigritude ultramarine competition created by DarkBlue.com [1] and run by SearchGuild is widely acclaimed as the mother of all SEO contests. [2]
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Sullivan popularized the term Search Engine Marketing in an article on Search Engine Watch [5] although he does not take credit for coining the term. [ 6 ] Sullivan was the chief content officer at Third Door Media , and co-founded Search Engine Land , an industry publication that covers news and information about search engines , search ...
Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005 [8] that year. Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 [ 9 ] after a contract dispute but later agreed [ 10 ] to run two further shows in the US and speak at a third ...
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and ...