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  2. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, distinguished by their underlying motivation or goals, and ...

  3. Influence: Science and Practice - Wikipedia

    en.wikipedia.org/wiki/Influence:_Science_and...

    A seventh lever on "unity" has been added to the most recent edition. [2] To date, the book has sold over two million copies and been published in 25 different languages. [3] [4] [5] The findings in the book are backed up by empirical studies conducted in the fields of psychology, marketing, economics, anthropology and social science. [citation ...

  4. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .

  5. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    The book Influence: Science and Practice by Robert Cialdini is a prominent work in the field of reciprocity and social psychology. First published in 1984, the work outlines the main principles of influence, and how they can be applied in one's life to succeed, especially in business endeavors. [ 38 ]

  6. Jungian archetypes - Wikipedia

    en.wikipedia.org/wiki/Jungian_archetypes

    Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings. The psychic counterpart of instinct , archetypes are thought to be the basis of many of the common themes and symbols that appear in stories, myths, and ...

  7. Personality psychology - Wikipedia

    en.wikipedia.org/wiki/Personality_psychology

    Behaviorists and cognitive theorists, in contrast, emphasize the importance of universal principles, such as reinforcement and self-efficacy. [6] Active versus reactive – This question explores whether humans primarily act through individual initiative (active) or through outside stimuli.

  8. Common factors theory - Wikipedia

    en.wikipedia.org/wiki/Common_factors_theory

    Goldfried and Padawer's emphasis on principles or strategies of change was an important contribution to common factors theory because they clearly showed how principles or strategies can be considered common factors (they are shared by therapists who may espouse different theories of change) and specific factors (they are manifested in ...

  9. Intersubjectivity - Wikipedia

    en.wikipedia.org/wiki/Intersubjectivity

    For example, social psychologists Alex Gillespie and Flora Cornish listed at least seven definitions of intersubjectivity (and other disciplines have additional definitions): people's agreement on the shared definition of a concept; people's mutual awareness of agreement or disagreement, or of understanding or misunderstanding each other;

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